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Starbucks campaign

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Last updated 24th September, 2026 (part update 10 October, 2026.

Starbucks’ policy of asking customers for their names has created particular difficulties if one has a stammer. Following a day of action against it, and discussions with STAMMA, Starbucks has now introduced mandatory training for all its baristas in the UK about serving customers who stammer.

Video, September 2026

This short video talks about the mandatory training Starbucks has introduced for all its UK baristas about serving customers who stammer. The work was completed in collaboration with STAMMA.

More:

Starbucks day of action, October 2024

Starbucks’ policy of asking customers for their names created barriers for people who stammer. Following a day of action against it, Starbucks contacted STAMMA, and has now introduced mandatory training for all its baristas in the UK, above.

The day of action, on Saturday 26th October 2024, was organised by STAMMA and the Stammering Pride community. It marked International Stammering Awareness Day.

People who stammer met at six Starbucks shops around Britain in London, Liverpool, Grimsby, Glasgow & Doncaster. They ordered coffees, spoke to staff, and handed over a letter inviting Starbucks to contact STAMMA. More:

25th anniversary of stammeringlaw, 1999-2024